HELIN’S COLLECTIONS
LVMH LIFE 360 SUMMIT / GLASS SAND
Graduate Collection - Noir de Noir (Macrame-focused)
PARSONS X RIMOWA / RIMOWA X BENZ / EXPENDITION
 
PARSONS X ALPHA INDUSTRIES / 60TH ANNIVERSARY / LOVE LEGACY 
TIFFANY X ELSA PERETTI / AUTOBIOGRAPHY REVIEW
BUSINESS PLAN / SENTIR / LUXURY LIFESTYLE ACCESSORIES
CRITICAL FASHION ANALYSIS / RUNWAY / BRANDING / RETAIL PLANING

RALPH LAUREN / RETAIL ASSESSMENTS
ALEXANDER MCQUEEN / REBRANDING MQ FW25
WGSN SS25 COLOUR MOODBOARD / JCPENNEY
SELKIE / POP UP STORE: THE CALL OF SIREN
*All images and photos are for reference purposes only (for educational and project use
ABOUT ME



Hello! My name is Helin Tu based in NYC,
and I am a recent graduate from Parsons School of Design with an M.P.S. degree in Fashion Business Management and Marketing.
I also hold a B.A. in Fashion Design from the University of Edinburgh. 
With two years of experience in fashion, I've gained comprehensive insights into every aspect of the industry. 
Throughout my projects, these are the major companies and corporations I’ve worked for:


EssilorLuxottica
Christian Dior Couture
Ralph Lauren Group
LVMH LIFE 360
RIMOWA
JCPenney 
Alexanderwang
MACKINTOSH
3.1 Phillip Lim
(...)



HELIN TU’S RESUME (ENGLISH)
HELIN TU’S RESUME (CHINESE)


HELIN’S CONSULTING PROJECT


I have actively been consultanting and contributing to various high-profile projects and events, 
including runway shows, markets, styling, brand activations, and special events for renowned companies. 
I’d love to share my creative journey and show how I bridge creative direction and merchandising to shape brand identity at scale.

EssilorLuxottica x Ralph Lauren Group / SS25 Runway Marketing Plan 
Oct 15th, 2024
Christian Dior Couture / Weekly Styling Guide / Dior Men’s 
FEB 15TH - MAY 10TH, 2025
Louis Vuitton Horizon Program / Inspiration & Moodboard 
FEB, 2025
Christian Dior Couture / Monthly Styling Guide / Dior Men’s 
FEB 15TH - MAY 10TH, 2025
Christian Dior Couture / House of Dior Opening Planning NY / Dior Men’s
MAY 1ST, 2025 
Under Armour / WGSN Color Board
SEP, 2025
Calvin Klein Men’s Fleece & Sweaters / Competitve Deck & Price Match & Opportunity
SEP, 2025
Polo Ralph Lauren x Wimbeldon 25
SEP 30TH, 2024
EssilorLuxottica x Ralph Lauren / Q3 FY25 Quarterly Business Review 
FEB 24TH, 2025
3.1 PHILLIP LIM / JOY SS25 / RUNWAY 
SEPT 8TH, 2024

MEMORIES OF JOY
20 YEARS OF 3.1 
3.1 PHILLIP LIM X BAILEYS / JOY SS25 / PRODUCT LAUNCH
SEPT 8TH, 2024

CELEBRATING 20 YEARS OF 3.1
3.1 PHILLIP LIM / RESORT 25 / MARKET
JUNE 10TH, 2024
ALEXANDERWANG / “THE GARAGE SHOW” RESORT 25 / MARKET
JUNE 5TH, 2024



3.1 PHILLIP LIM / CRAFTING SHELFHOOD
MAY 1ST, 2024


CRAFTING SELFHOOD celebrates thirteen female AAPI artists who integrate heritage, identity, and, oftentimes, sly humor in ceramics, textiles and sculptural objects.
3.1 PHILLIP LIM / FALL 24 / MARKET
FEB 13TH, 2024
3.1 PHILLIP LIM / INTERSECTION FW24
FEB 9TH, 2024


in·ter·sec·tion: a point at which two or more things cross.

"Fall/Winter 2024 culminates our New York collections story. Youthful dreams and naïveté have evolved into a romantic toughness shaped by the everyday hustle. That vibration – the symbiosis of different creative energies coming together – is what we are capturing with INTERSECTIONS. This is our 20th anniversary year, and we want to continue to show up differently and surprise the community who has supported us on this journey. Working with these artists, the breadth of their talent, is a jolt of inspiration to me going into this milestone year."
3.1 PHILLIP LIM / PRE-FALL 24 / MARKET
NOV 28TH, 2023
EDINBURGH GRADUATE SHOW AT ST JAMES
JUNE 21ST, 2023


The show is supported by Edinburgh’s retail-led, lifestyle district St James Quarter, building on what the organizers say is the destination’s ethos of supporting the Edinburgh community and making a positive contribution to the city’s culture.

The fashion event is a celebration of the creative talent of this year’s ECA graduates. The inventiveness and artistry that overcame the challenge of Covid-19 restrictions will be centre stage.




HELIN TU
TUHELIN1226@GMAIL.COM
CONNECT ME @LINKEDIN
http://linkedin.com/in/helin-tu-735655293